Disney fires TV content chief Peter Rice

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© Reuters. FILE PHOTO: A screen shows the logo and a ticker symbol for The Walt Disney Company on the floor of the New York Stock Exchange (NYSE) in New York, U.S., December 14, 2017. REUTERS/Brendan McDermid

(Reuters) – Walt Disney (NYSE:) Co has fired Peter Rice, its most senior television content executive, The New York Times reported https://www.nytimes.com/2022/06/09/business/disney-peter-rice.html on Thursday, citing three people briefed on the matter.

Rice will be replaced by Dana Walden, according to the report. Walden is the chairwoman of entertainment for Walt Disney Television.

Disney did not immediately respond to a Reuters request for comment.

Rice, who held the post of chairman of Disney General Entertainment Content, was let go in a company meeting on Wednesday, citing ill fit with Disney’s corporate culture, according to the report.

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